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How Google Reviews Impact Your Local SEO and Why They Matter to Your Business

How Google Reviews Impact Your Local SEO and Why They Matter to Your Business

Chances are that, as a business owner you are probably not the only person offering the particular commodity or service you provide, in some instances, the competition could be particularly steep. A customer looking to use the category of service you provide more often than not is flooded with different options (that constitutes your business and those of your rivals) and has to make a choice.

Consumers take a lot into consideration when deciding on which service provider to select, from price, business reputation and even company location. But perhaps the most important tool they utilize and value are user reviews; as unlike your business description and promises, a review represents an unbiased synopsis of your service rendered from a third party perspective.

For any 21st century shopper, the go-to place for finding businesses and comparing the service delivery of different service providers is Google, and it is with this backdrop that Google incorporated its own in-house review system that affords customers to the opportunity to comment about businesses listed on Business Google and Google map listing.

Apart from giving customers a third perspective insight about your service Google reviews profoundly influence your ranking in search listings. This is because Google takes into consideration the amount of customer reviews and level of ratings individual businesses have in compiling the search results for a particular business niche. Why you may ask, well, Google realises that most consumers are on the lookout for customer reviews as recent statistics show that more than 72% of consumers admitted that positive reviews influenced their trust for a local business.

As an example, you could try searching for a particular service on Google, notice that the first companies in the organic listing are those with who have the highest numbers of reviews and superb ratings. What this means is that those businesses are first to be seen by the consumer and coupled with the fact that they have excellent ratings (which prospective customers love) are more likely to be selected by the buyer. In a nutshell, because of their Google reviews, such businesses have gained an added advantage over their competitors, highlighting the importance of Google reviews on the sustainability and marketability of your business.

Other Ways Google Reviews Impact your Local SEO

Aside from Google reviews, there’s quite a number of things Google algorithms take into consideration to rank businesses on search listings. These factors are Google’s closely guarded secrets:

  • Site structure
  • Keyword usage
  • Time expended on site
  • Speed of loading site
  • Number and authority of inbound links

Among the aforementioned, Google reviews and online reviews, in general, have a profound effect on;

  • Keywords

Google reviews help boost up your keyword frequency. When satisfied customers review and rate your company on Google, they are sure to mention the name of your business and the services you render in good light. This goes a long way to boost your online reputation because Google actively tracks the frequency of keywords; as they assume that if there are so many recurrences of a particular keyword in a positive nature, it means that a lot of people are using or have used such service.

  • Time spent on site

Another factor Google or any other search engine for that matter uses in ranking its listings is the cumulative amount of time spent by users on the website of such businesses. Given that most consumers attach alot of importance to reviews, they would most likely than not spend a lot of time going through your firm’s reviews (provided you have a huge repertoire of them) before they make their decision. In so doing they are effectively boosting the average online time spent on your business profile and site, thereby augmenting your local SEO performance.

From the aforementioned, suffice it to say that Google reviews are a necessity if you are looking to boost your local SEO and develop your online reputation. And so long as your customers are satisfied with your service, make sure to indulge them in providing you with Google reviews as they are one of the more cheaper and efficient ways to boost your local SEO.

How to use Google Drive as your cloud backup

As we become more dependent on technology to help accomplish our everyday tasks, we tend to forget how easily the information stored on our computers can be lost. Imagine what would happen if your computer was damaged, or even stolen. Would you lose any important applications, documents, photos, or other files?

While it may be possible to repair or recover your computer, the files could be lost forever. You can protect your files from accidental loss by creating a backup on an external hard drive or online backup services like Amazon S3 or Carbonite.com. Should anything happen to your computer, you can rest easy knowing your files are still safe and secure.

You can also easily backup your files on Google drive with the below steps. Gmail users gets 15GB of cloud storage for free and Gmail business users gets between 30GB to unlimited storage depends on how many Google apps for work accounts you have.

All you need is Google's desktop sync utility, which, not unlike Dropbox, adds a special folder to your hard drive that acts as a two-way conduit. Any files or folders you put there will get synced to your Google Drive, and any files or folders you add to your Google Drive will get synced back to that special folder on your PC. Here's how to get started.

Step 1: Download and install the Google Drive utility (available for Windows and Mac).

 Step 2: Run the program, then sign into your Google account. Click through the various setup screens (which provide a few details on using the tool), then click Done when you get to the "You're all set!" page.

 

Step 3: Your Google Drive will open immediately within an Explorer window, allowing you to drag and drop all the files that you want to backup.

Google Drive isn't a backup tool in the traditional sense, though its simple syncing makes it just as effective as the likes of Dropbox. And it's definitely a whole lot cheaper.

Enjoy! :) 

Will Google Domains Kill GoDaddy?

GoDaddy is currently the largest domain registrar, controlling 30% of the domain market. Once people choose a registrar, they usually stick with it. This might make it more difficult for Google to gain registrar customers.

There are tons of places where you can register a domain name, but now Google's getting into the game..

If you’ve ever had to register and manage domain names, you know what a hassle all the requirements and restrictions can be. Even basic tasks like setting your domain name servers correctly or hiding your address with Whois privacy can be confusing for beginners. And transferring a domain to another host or another person can result in a complicated back-and-forth tangle of emails and changing settings, even if you have more experience with managing domain names.

With Google Domains, you’ll be able to buy and sell domains through the service, as well as create up to 100 email addresses under one domain. The service also offers to keep your registration private for no extra cost, and runs on Google’s DNS server to help your site load swiftly.


Google Domains comes with a dashboard to help users maintain their website, along with Blogger integration to help sync company blog posts.

It seems obvious that a company that makes the majority of its money through search would want to help get more businesses online. But considering Google also has tools for analytics and cloud storage, it seems like a natural fit for a domain registration service, perhaps even more so than a longtime registrar like GoDaddy.