Without question, even if none of your customers have a personal account on Google+, Google+ is the way of the future in search engine optimization.
Today, if you want to list your business on Google so you can show up at the top of the SERP (Search Engine Results Pages) when users search locally, you need to open up a Google+ page for your business.
Don’t forget that Google+ IS Google! When it comes to the world of social media, Google+ rules over all other social media platforms.
Here are three reasons why Google+ is important for your business:
1-Latest Google+ Posts Appear in Google Search
When you search for a brand it will display the latest activity with that brands verified Google+ page.
2-Google+ Local Optimization
Below is an example of how a small local business can use Google+ Local to its advantage in search results. Outside of allowing a local business to appear in the map search results, Google+ local along with publisher authentication will cause a map to appear and a picture to appear next to that local business’ branded term.
Rel=publisher allows for websites and Google+ pages to connect. Connecting your website with a Google plus page allows for Google “to determine the relevancy of your site to a user query in Google Web Search”. It also makes your site eligible for their Google Plus Direct Connect product. The Direct Connect allows a searcher to directly land on a brands Google+ page by entering in “+brand name” Ex: “+blue bunny”