How Google Reviews Impact Your Local SEO and Why They Matter to Your Business
Chances are that, as a business owner you are probably not the only person offering the particular commodity or service you provide, in some instances, the competition could be particularly steep. A customer looking to use the category of service you provide more often than not is flooded with different options (that constitutes your business and those of your rivals) and has to make a choice.
Consumers take a lot into consideration when deciding on which service provider to select, from price, business reputation and even company location. But perhaps the most important tool they utilize and value are user reviews; as unlike your business description and promises, a review represents an unbiased synopsis of your service rendered from a third party perspective.
For any 21st century shopper, the go-to place for finding businesses and comparing the service delivery of different service providers is Google, and it is with this backdrop that Google incorporated its own in-house review system that affords customers to the opportunity to comment about businesses listed on Business Google and Google map listing.
Apart from giving customers a third perspective insight about your service Google reviews profoundly influence your ranking in search listings. This is because Google takes into consideration the amount of customer reviews and level of ratings individual businesses have in compiling the search results for a particular business niche. Why you may ask, well, Google realises that most consumers are on the lookout for customer reviews as recent statistics show that more than 72% of consumers admitted that positive reviews influenced their trust for a local business.
As an example, you could try searching for a particular service on Google, notice that the first companies in the organic listing are those with who have the highest numbers of reviews and superb ratings. What this means is that those businesses are first to be seen by the consumer and coupled with the fact that they have excellent ratings (which prospective customers love) are more likely to be selected by the buyer. In a nutshell, because of their Google reviews, such businesses have gained an added advantage over their competitors, highlighting the importance of Google reviews on the sustainability and marketability of your business.
Other Ways Google Reviews Impact your Local SEO
Aside from Google reviews, there’s quite a number of things Google algorithms take into consideration to rank businesses on search listings. These factors are Google’s closely guarded secrets:
- Site structure
- Keyword usage
- Time expended on site
- Speed of loading site
- Number and authority of inbound links
Among the aforementioned, Google reviews and online reviews, in general, have a profound effect on;
Google reviews help boost up your keyword frequency. When satisfied customers review and rate your company on Google, they are sure to mention the name of your business and the services you render in good light. This goes a long way to boost your online reputation because Google actively tracks the frequency of keywords; as they assume that if there are so many recurrences of a particular keyword in a positive nature, it means that a lot of people are using or have used such service.
Time spent on site
Another factor Google or any other search engine for that matter uses in ranking its listings is the cumulative amount of time spent by users on the website of such businesses. Given that most consumers attach alot of importance to reviews, they would most likely than not spend a lot of time going through your firm’s reviews (provided you have a huge repertoire of them) before they make their decision. In so doing they are effectively boosting the average online time spent on your business profile and site, thereby augmenting your local SEO performance.
From the aforementioned, suffice it to say that Google reviews are a necessity if you are looking to boost your local SEO and develop your online reputation. And so long as your customers are satisfied with your service, make sure to indulge them in providing you with Google reviews as they are one of the more cheaper and efficient ways to boost your local SEO.