GoDaddy is currently the largest domain registrar, controlling 30% of the domain market. Once people choose a registrar, they usually stick with it. This might make it more difficult for Google to gain registrar customers.
There are tons of places where you can register a domain name, but now Google's getting into the game..
If you’ve ever had to register and manage domain names, you know what a hassle all the requirements and restrictions can be. Even basic tasks like setting your domain name servers correctly or hiding your address with Whois privacy can be confusing for beginners. And transferring a domain to another host or another person can result in a complicated back-and-forth tangle of emails and changing settings, even if you have more experience with managing domain names.
With Google Domains, you’ll be able to buy and sell domains through the service, as well as create up to 100 email addresses under one domain. The service also offers to keep your registration private for no extra cost, and runs on Google’s DNS server to help your site load swiftly.
Google Domains comes with a dashboard to help users maintain their website, along with Blogger integration to help sync company blog posts.
It seems obvious that a company that makes the majority of its money through search would want to help get more businesses online. But considering Google also has tools for analytics and cloud storage, it seems like a natural fit for a domain registration service, perhaps even more so than a longtime registrar like GoDaddy.