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They say that if you put a frog into a pot of boiling water, it will jump out right away to escape the danger.
But, if you put a frog in a kettle that is filled with water that is cool and pleasant, and then you slowly heat the kettle until it starts boiling, the frog will not become aware of the threat until it is too late.
Life is full of change. It has always been so. However, computers and the Internet now speed information around the world so quickly that the experience of change is like being caught up in a whirlwind. To effectively manage change you must anticipate what is coming next, so you can prepare for it. If caught by surprise, you may be in danger of being overwhelmed.
The parable of the boiled frog helps us to understand the key challenge in coping with rapid change.
To be prepared for change you need to be proactive. Don't suppose that things will just stay the same.
Being proactive about change means:
- Resisting falling into a rut of routine expectation.
- Actively monitoring information from as many different sources as possible.
- Being observant and actively searching for what is coming next.
This parable is often used to illustrate how humans have to be careful to watch slowly changing trends in the environment, not just the sudden changes. It’s a warning to keep us paying attention not just to obvious threats but to more slowly developing ones.