Mobile Compatible Website Vs. Mobile Optimized Website – What’s The Difference?

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

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The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion. According to a recent Google study, 61 per cent of shoppers will leave a website if it is not optimized for their mobile device.

What is a mobile compatible site?

A mobile compatible website is an HTML based website that doesn't contain Flash. It means that a website is viewable on a Smartphone or Tablet, but it is not optimized for these devices. These websites have been designed for web browsers on PCs with much larger screens and navigation using a mouse.

What is a mobile optimized site?

A mobile optimized website is a website that is designed specifically for a Smartphone or a Tablet, not a desktop computer or laptop. A mobile optimized website doesn’t require that someone pinch and zoom to read text. On a mobile optimized site the navigation is built for efficiency, the images and media are optimized for quick loading and the content is succinct for maximum effectiveness. Additionally, mobile-only functionality includes tap-to-call, tap-to-email and map functionality.