1-Everybody Is Doing It
The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.
2-It will give you a competitive advantage.
Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.
3-People like Branding
This is just a reality; people enjoy being part of a business that brands themselves proactively. Studies have shown that customers in certain verticals would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.
4-Your customers are already using it.
Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.