Choosing the right keywords is an essential component of effective search engine optimization (SEO). When someone uses a search engine, they type in a few words that describe what they're looking for. for example here are the Keywords that CNN.com uses:
(CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,health,special reports,autos,developing story,news video)
1-Do Keyword Research
When you start typing a word into Google and it fills in the rest of the search for you, this is Google Suggest at work.
Before you finish, you’ll see phrases that pop up as most relevant (and the occasional, silly results). Start here before getting into more advanced forms of keyword research.
2-Take into account what your competitors are doing.
Though your competitors may have a larger marketing budget than your practice, the fact is they are doing SEO too! While you may not be able to compete with larger businesses based on a single keyword, instead, look for longer phrases that better suit your practice, or specifically match your target market or area. This will help you gain a competitive edge in the world of SEO!
3-Use keywords only as they are truly relevant to the subject
In the SEO process of incorporating keywords into a page and a site, it is extremely important to remember that keywords can be overused and become detrimental to search engine ranking. Keyword stuffing in Meta Tags, headings, anchor text, alt attributes, or within the page content is an indicator of spam techniques. This practice is frowned upon by the search engines and can ultimately result in penalization. Use keywords only as they are truly relevant to the subject matter and in a manner that makes sense to the average user.