Honeypot Security

What is a Honeypot?

In cyber security world, a honeypot is a system or security mechanism that’s been set up as a decoy to lure in cyber-attackers. It generally comprises a computer, applications, and/or data which simulate the behavior of the real system with which they’re associated. “Associated”, but separate, as the honeypot exists in its own isolated environment and is excluded from any authorized access granted by the parent network.

Most corporate company networks lack serious oversight, that is, no one is really watching. Watching the network and computer systems is expensive & overwhelming. No wonder then that insider attacks go undetected for months, malware proliferates stealthily and hackers can spend their time gradually infiltrating deeper and deeper, undetected. It's simply too hard to discern between legitimate activities and illegitimate or malicious activities.

Here is a visual graphic that will help you understand how Honeypot works in your network: 

Honeypot_Diagram.png

Why are Honeypots necessary?

Why are honeypots necessary given other technologies of securing a system? This question has one obvious answer, honeypots give the ability to learn how a system can be compromised and by whom while protecting it. To show its importance, a honeypot can be compared to the infamous firewall, which is widely used by many network administrators as a form of security. A firewall is a device that shuts off everything and then turns back on only a few well-chosen items. The reason we have firewalls is because various servers leave security holes open accidentally on many ports.

Honeypots are designed to be broken into for two primary reasons. One of these is to find information about vulnerable areas of a system and those that are most likely to be attacked. Essentially, by doing this one can learn how a system can be compromised by observing attack methodologies. The second main goal of honeypots is to gather forensic information required to aid in the apprehension or prosecution of intruders. Honeypots purposely leaves a "hole" in the system that is so obvious to walk through that other areas of the system look relatively much more secure. In essence, the honeypot then protects the other areas of the system or network by diverting attention to it.

What is Honeynets?

Two or more honeypots on a network form a honey net. Typically, a honey net is used for monitoring a larger and/or more diverse network in which one honeypot may not be sufficient. Honey nets and honeypots are usually implemented as parts of larger network intrusion detection systems. A honey farm is a centralized collection of honeypots and analysis tools.

How to setup a Honeypot in less than an hour?

Follow This Link for more technical information on how to setup Honeypots in your network.

Conclusion

Honeypots provide a dynamic level of security that cannot be achieved by other conventional methods. Honeypots are also perfectly legal once used correctly. This blog also presented details on how a honeypots should be setup.

 

Sources: https://en.wikipedia.org, http://www.hackinginsider.com, https://www.networkworld.com, https://www.cyberisk.biz

How Google Reviews Impact Your Local SEO and Why They Matter to Your Business

How Google Reviews Impact Your Local SEO and Why They Matter to Your Business

Chances are that, as a business owner you are probably not the only person offering the particular commodity or service you provide, in some instances, the competition could be particularly steep. A customer looking to use the category of service you provide more often than not is flooded with different options (that constitutes your business and those of your rivals) and has to make a choice.

Consumers take a lot into consideration when deciding on which service provider to select, from price, business reputation and even company location. But perhaps the most important tool they utilize and value are user reviews; as unlike your business description and promises, a review represents an unbiased synopsis of your service rendered from a third party perspective.

For any 21st century shopper, the go-to place for finding businesses and comparing the service delivery of different service providers is Google, and it is with this backdrop that Google incorporated its own in-house review system that affords customers to the opportunity to comment about businesses listed on Business Google and Google map listing.

Apart from giving customers a third perspective insight about your service Google reviews profoundly influence your ranking in search listings. This is because Google takes into consideration the amount of customer reviews and level of ratings individual businesses have in compiling the search results for a particular business niche. Why you may ask, well, Google realises that most consumers are on the lookout for customer reviews as recent statistics show that more than 72% of consumers admitted that positive reviews influenced their trust for a local business.

As an example, you could try searching for a particular service on Google, notice that the first companies in the organic listing are those with who have the highest numbers of reviews and superb ratings. What this means is that those businesses are first to be seen by the consumer and coupled with the fact that they have excellent ratings (which prospective customers love) are more likely to be selected by the buyer. In a nutshell, because of their Google reviews, such businesses have gained an added advantage over their competitors, highlighting the importance of Google reviews on the sustainability and marketability of your business.

Other Ways Google Reviews Impact your Local SEO

Aside from Google reviews, there’s quite a number of things Google algorithms take into consideration to rank businesses on search listings. These factors are Google’s closely guarded secrets:

  • Site structure
  • Keyword usage
  • Time expended on site
  • Speed of loading site
  • Number and authority of inbound links

Among the aforementioned, Google reviews and online reviews, in general, have a profound effect on;

  • Keywords

Google reviews help boost up your keyword frequency. When satisfied customers review and rate your company on Google, they are sure to mention the name of your business and the services you render in good light. This goes a long way to boost your online reputation because Google actively tracks the frequency of keywords; as they assume that if there are so many recurrences of a particular keyword in a positive nature, it means that a lot of people are using or have used such service.

  • Time spent on site

Another factor Google or any other search engine for that matter uses in ranking its listings is the cumulative amount of time spent by users on the website of such businesses. Given that most consumers attach alot of importance to reviews, they would most likely than not spend a lot of time going through your firm’s reviews (provided you have a huge repertoire of them) before they make their decision. In so doing they are effectively boosting the average online time spent on your business profile and site, thereby augmenting your local SEO performance.

From the aforementioned, suffice it to say that Google reviews are a necessity if you are looking to boost your local SEO and develop your online reputation. And so long as your customers are satisfied with your service, make sure to indulge them in providing you with Google reviews as they are one of the more cheaper and efficient ways to boost your local SEO.

How to use Google Drive as your cloud backup

As we become more dependent on technology to help accomplish our everyday tasks, we tend to forget how easily the information stored on our computers can be lost. Imagine what would happen if your computer was damaged, or even stolen. Would you lose any important applications, documents, photos, or other files?

While it may be possible to repair or recover your computer, the files could be lost forever. You can protect your files from accidental loss by creating a backup on an external hard drive or online backup services like Amazon S3 or Carbonite.com. Should anything happen to your computer, you can rest easy knowing your files are still safe and secure.

You can also easily backup your files on Google drive with the below steps. Gmail users gets 15GB of cloud storage for free and Gmail business users gets between 30GB to unlimited storage depends on how many Google apps for work accounts you have.

All you need is Google's desktop sync utility, which, not unlike Dropbox, adds a special folder to your hard drive that acts as a two-way conduit. Any files or folders you put there will get synced to your Google Drive, and any files or folders you add to your Google Drive will get synced back to that special folder on your PC. Here's how to get started.

Step 1: Download and install the Google Drive utility (available for Windows and Mac).

 Step 2: Run the program, then sign into your Google account. Click through the various setup screens (which provide a few details on using the tool), then click Done when you get to the "You're all set!" page.

 

Step 3: Your Google Drive will open immediately within an Explorer window, allowing you to drag and drop all the files that you want to backup.

Google Drive isn't a backup tool in the traditional sense, though its simple syncing makes it just as effective as the likes of Dropbox. And it's definitely a whole lot cheaper.

Enjoy! :) 

Will Google Domains Kill GoDaddy?

GoDaddy is currently the largest domain registrar, controlling 30% of the domain market. Once people choose a registrar, they usually stick with it. This might make it more difficult for Google to gain registrar customers.

There are tons of places where you can register a domain name, but now Google's getting into the game..

If you’ve ever had to register and manage domain names, you know what a hassle all the requirements and restrictions can be. Even basic tasks like setting your domain name servers correctly or hiding your address with Whois privacy can be confusing for beginners. And transferring a domain to another host or another person can result in a complicated back-and-forth tangle of emails and changing settings, even if you have more experience with managing domain names.

With Google Domains, you’ll be able to buy and sell domains through the service, as well as create up to 100 email addresses under one domain. The service also offers to keep your registration private for no extra cost, and runs on Google’s DNS server to help your site load swiftly.


Google Domains comes with a dashboard to help users maintain their website, along with Blogger integration to help sync company blog posts.

It seems obvious that a company that makes the majority of its money through search would want to help get more businesses online. But considering Google also has tools for analytics and cloud storage, it seems like a natural fit for a domain registration service, perhaps even more so than a longtime registrar like GoDaddy.

What It Really Means To Go The Extra Mile?

 We always hear the phrase “go the extra mile,” but what exactly does it mean? 

To me, it means going above and beyond what’s expected of you and pushing yourself to be the best that you can be. After all, everyone has different dreams and capabilities, so working hard to realize them isn’t being competitive, it’s about having a personal desire to do more, to be more, and to accomplish more.

I am a big fan of people who go the extra mile in life! Too often these days you see people who seem content to just do the very minimum required to get by. I grew up in a home where both my parents were going a million miles an hour every day – my mom with her 5 kids to care for and my father working crazy hard at his job.  There was no such thing as doing the minimum to get by at our house. I suppose as a kid I thought everyone should settle down and not work so much, but now as an adult I look back and I am so grateful to have been raised with the mentality of working my tail off and going the extra mile in all that I did.

When people do more than they have to, and do so with an attitude of generosity, they give of themselves in ways that lift all of humanity. The heart grows tender when we extend ourselves beyond what's expected. Going the extra mile is a vital ingredient that lifts our mood, allowing hopefulness to rule.

If you’re going to do anything in life than give it 110%!  Don’t do it with 50% or 60% energy – that will never make you feel good about yourself.  If you are going to do a task then give it all you’ve got.  And always, always, do just a little bit more and go just a little bit farther than anyone expected you to!  It is the best feeling in the world when you know you’ve gone the extra mile.  And when you do give that extra little mile in all that you do, everyone around you will notice it and they will stand in admiration at the great job you have done.

Here are a few great quotes on going the extra mile to hopefully inspire you the way they inspire me:

  • You can start right where you stand and apply the habit of going the extra mile by rendering more service and better service than you are now being paid for. ~Napoleon Hill

  • We make a living by what we get, but we make a life by what we give. ~Winston Churchill

And below is my favorite quote...


Top 4 Myths about Cloud Storage

When I hear people talk about cloud storage, or data backup in general, I always hear a lot of misconceptions. Especially when it comes to uploading files onto the cloud, people don’t always know the implications, or they think they already know everything about it.

In this digital age, Cloud storage is a model of networked enterprise storage where third parties store their data in virtualized pool of servers. It is the perfect blend of greater accessibility and reliability; strong protection for data backup, rapid deployment and archives.

Following are few of the myths that people still have about online cloud storage:

 

Myth #1: It’s Impossible to Maintain the Privacy of Data Stored in the Cloud

 This might be the most pervasive and most damaging myth facing cloud computing today. By its very nature, the cloud leaves data exposed at some point, open to prying eyes of people who shouldn’t see it, right? Isn’t this the biggest drawback with cloud computing in general? The answer to both questions is, “No—provided the cloud-based backup and recovery platform is set up correctly.” Yes, a leaky cloud can rain data into places where it shouldn’t fall, but proper encryption properly implemented can keep data airtight even in a cloud environment. Here’s how.

Truth: Properly Encrypted Data Is Equally Secure Anywhere—Including the Cloud The first question any IT organization should ask when looking to back up data in the cloud revolves around how a cloud provider secures that data. How does the service provider encrypt it? Multipoint encryption is absolutely critical to data protection, a point many organizations either don’t understand or choose to ignore.

 

Myth #2: Cloud Is Not Eco-Friendly

Online Cloud storage requires the use of pooled infrastructure of servers instead of just one. It means more servers are used with bigger demand for power. On the contrary, cloud is actually driving the adoption of green technologies like wind or solar power.

Myth #3: One Backup is Enough

Well…not really. One backup is clearly not enough. You need at least one local backup and one backup in the cloud to have decent protection against data loss.  The first and probably easiest step is to backup files locally on an external hard drive. But don’t let that (false) sense of security fool you.

You need another backup method to get your files safe. Some might call us paranoid, but we actually have at least three (if not four) backups. Redundancy is good!

 

Myth #4: Cloud Backups Are Too Expensive

The truth is, cloud backups are extremely affordable. This becomes even more true if you consider how expensive it is to try to recover data if you don’t back up.

If you lose your data and do not have a backup, you may have to pay someone to try to recover it. This can costs hundreds or even thousands of dollars. Of course, if your computer is stolen or completely destroyed, the data may be unrecoverable. This can leave you without important documents like tax returns, not to mention thousands of dollars worth of music and priceless memories like pictures and video.

In contrast, an unlimited backup for your computer costs as little as $4 a month from some providers. That’s less than a Grande Pumpkin Spice Latte from Starbucks. So yea, cloud backups are pretty affordable.

5 Awesome Things You Can Do With Cortana on Windows 10!

What is Cortana?

Cortana is an intelligent personal assistant created by Microsoft that will help you find things on your PC, manage your calendar, track packages, find files, chat with you, and tell jokes. The more you use Cortana, the more personalized your experience will be.

Cortana is currently available in English, French, German, Italian, Spanish, Chinese, and Japanese language editions, depending on the software platform and region in which it is used 

“Cortana very literally thinks like a person, but she does it at a tremendously faster speed,” said Frank O’Connor, Franchise Development Director at 343 Industries. “Her morality, her sense of humor and emotions are human. They’re real, and they’re ostensibly organic.”

 

1-Find Facts

Cortana uses Bing to provide direct answers to common questions. This is similar to Google’s Knowledge Graph. For example, you can ask questions like “Where is the lowest point on earth?” or “What is the tallest building in the world?” to get an immediate answer.

2- Set Reminders for Times, Places, and People

You can create a reminder and have Cortana remind you about something at a specific time, when you get to a specific location, or when you talk to a specific person. You can also just say something like “Remind me to take my pill at 8pm” or “Remind me to buy milk when I get to Kroger” to instantly create a reminder.

3- Check the weather

Cortana displays the current weather even if you don't press Enter. If you press Enter, Cortana also displays the five-day forecast.

4- Launch Programs

Cortana can launch programs for you. Just say “Launch Google Chrome” If you have the “Hey Cortana” voice shortcut enabled, this means you can just say “Hey Cortana, launch Google Chrome” to your PC and it will automatically open that app.


5- Just Chat

Like Siri, Cortana can “chat” about things and respond to silly questions with snappy answers. Ask Cortana a question like:

·         How old are you?

·         Tell me a joke.

·         What's your favorite color?

·         Why are we here?

You’ll find some other options I didn’t list here. For example, Cortana can play music, view sports scores and provide predictions, and offer dictionary definitions and translations for words. Microsoft will likely be adding new features to Cortana and improving the existing ones in free updates going forward.

 

 

Are You a Boiled Frog?

The information contained in this blog is intended for educational or information purposes only; it is not intended to harm any individual or company.

They say that if you put a frog into a pot of boiling water, it will jump out right away to escape the danger.

But, if you put a frog in a kettle that is filled with water that is cool and pleasant, and then you slowly heat the kettle until it starts boiling, the frog will not become aware of the threat until it is too late.

Life is full of change. It has always been so. However, computers and the Internet now speed information around the world so quickly that the experience of change is like being caught up in a whirlwind. To effectively manage change you must anticipate what is coming next, so you can prepare for it. If caught by surprise, you may be in danger of being overwhelmed.

The parable of the boiled frog helps us to understand the key challenge in coping with rapid change.

To be prepared for change you need to be proactive. Don't suppose that things will just stay the same.

Being proactive about change means:

  • Resisting falling into a rut of routine expectation.
  • Actively monitoring information from as many different sources as possible.
  • Being observant and actively searching for what is coming next.

This parable is often used to illustrate how humans have to be careful to watch slowly changing trends in the environment, not just the sudden changes. It’s a warning to keep us paying attention not just to obvious threats but to more slowly developing ones.

3 Reasons why Google+ is important for your business

Without question, even if none of your customers have a personal account on Google+, Google+ is the way of the future in search engine optimization.

Today, if you want to list your business on Google so you can show up at the top of the SERP (Search Engine Results Pages) when users search locally, you need to open up a Google+ page for your business.

Don’t forget that Google+ IS Google!  When it comes to the world of social media, Google+ rules over all other social media platforms.

Here are three reasons why Google+ is important for your business:

1-Latest Google+ Posts Appear in Google Search

When you search for a brand it will display the latest activity with that brands verified Google+ page.

2-Google+ Local Optimization

Below is an example of how a small local business can use Google+ Local to its advantage in search results. Outside of allowing a local business to appear in the map search results, Google+ local along with publisher authentication will cause a map to appear and a picture to appear next to that local business’ branded term.


3-Rel=Publisher

Rel=publisher allows for websites and Google+ pages to connect.  Connecting your website with a Google plus page allows for Google “to determine the relevancy of your site to a user query in Google Web Search”. It also makes your site eligible for their Google Plus Direct Connect product. The Direct Connect allows a searcher to directly land on a brands Google+ page by entering in “+brand name” Ex: “+blue bunny”

 

 

 

 

Mobile Compatible Website Vs. Mobile Optimized Website – What’s The Difference?

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

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The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion. According to a recent Google study, 61 per cent of shoppers will leave a website if it is not optimized for their mobile device.

What is a mobile compatible site?

A mobile compatible website is an HTML based website that doesn't contain Flash. It means that a website is viewable on a Smartphone or Tablet, but it is not optimized for these devices. These websites have been designed for web browsers on PCs with much larger screens and navigation using a mouse.

What is a mobile optimized site?

A mobile optimized website is a website that is designed specifically for a Smartphone or a Tablet, not a desktop computer or laptop. A mobile optimized website doesn’t require that someone pinch and zoom to read text. On a mobile optimized site the navigation is built for efficiency, the images and media are optimized for quick loading and the content is succinct for maximum effectiveness. Additionally, mobile-only functionality includes tap-to-call, tap-to-email and map functionality.

4 Reasons Why Social Media Is More Important Than Ever

1-Everybody Is Doing It

The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.

2-It will give you a competitive advantage.

Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.

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3-People like Branding

This is just a reality; people enjoy being part of a business that brands themselves proactively. Studies have shown that customers in certain verticals would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.

4-Your customers are already using it.

Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.

 

3 Secrets to Selecting Highly-Effective SEO Keywords

Choosing the right keywords is an essential component of effective search engine optimization (SEO). When someone uses a search engine, they type in a few words that describe what they're looking for. for example here are the Keywords that CNN.com uses:

(CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,health,special reports,autos,developing story,news video)

1-Do Keyword Research

When you start typing a word into Google and it fills in the rest of the search for you, this is Google Suggest at work.

Before you finish, you’ll see phrases that pop up as most relevant (and the occasional, silly results). Start here before getting into more advanced forms of keyword research.

2-Take into account what your competitors are doing.

Though your competitors may have a larger marketing budget than your practice, the fact is they are doing SEO too! While you may not be able to compete with larger businesses based on a single keyword, instead, look for longer phrases that better suit your practice, or specifically match your target market or area. This will help you gain a competitive edge in the world of SEO!

3-Use keywords only as they are truly relevant to the subject

In the SEO process of incorporating keywords into a page and a site, it is extremely important to remember that keywords can be overused and become detrimental to search engine ranking. Keyword stuffing in Meta Tags, headings, anchor text, alt attributes, or within the page content is an indicator of spam techniques. This practice is frowned upon by the search engines and can ultimately result in penalization. Use keywords only as they are truly relevant to the subject matter and in a manner that makes sense to the average user.